The name of the city to which a job must be delivered is shown below the name of that job, while the number of train cars to be delivered is displayed to the left of the job name. The number of coins/Bux that you will earn for completing the job is displayed at the bottom.
Text color indicators
The names of jobs that reward you with coins are in various shades of grey. The different shades represent the ratio of coins to train cars; lighter shades indicate higher amounts of rewards per car. For example, if a job to deliver 4 plants has a reward of 112 coins, the word "plants" would be a relatively dark grey, while if the job required you to deliver only one plant, it would be much lighter. (Note that this does not apply to daily events, which are always blue, regardless of money gain.) Also, when the train you have selected doesn't have ownership of any tracks connected to the station that a job is to be transported to, the city's name will be white. Otherwise, it will be the same color as the train's arrow color on the map.